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First Impressions: Sweden
Stroller stroller stroller! Sweden’s collective reverence for children and their strollers is impossible to ignore. Stroller tracks built onto public stairs, in subway stations, escalators, strollers 2-3 deep outside buildings, public sculptures, a procession of strollers as preschool or "dagis” lets out. Björn Borg’s clothing line even had an ad campaign calling for a higher birth rate. And yes, in Stockholm you get to ride the bus for free with a stroller.






The Stillness



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