Barbro Lindvall Gylling, 57, Sollentuna. "Knowledge and money gives you power"

Charlotte Illemann, 18, Stockholm. "Sexy becomes trashy if you already know that you are sexy and play too hard on the sexy look."

Birgitta Jakobson, 39, Stockholm. "Because I have Bitch Club, I see all kinds of women and they dress very differently to be sexy."

Nina Axelsson, 29, Skellefteå. "I think we have an equal generation that's not very good at being in love."

Johannah Bergvall, 25, Stockholm / Alby. "I would never wear a skirt at night. I have a huge respect for darkness."

Rania Elgindy, 20, Stockholm / Viksjö (Egypt). "I'm more comfortable wearing what I want to wear there (Egypt) than here."

Olinda Borggren, 24, Stockholm. “You shouldn't put on something that you're not comfortable wearing.”

Rebecka Weegar, 19, Skellefteå. "I look at myself in the mirror and think, oh, it looks like always, quite boring."

Margareta Hammarberg, 85, Stockholm. "When I was younger I understood there was no reason to try to be attractive, I was a farmer's girl."